CURRICULUM VITAE
My key career moments
2012Â to 2022
EDITORIAL DIRECTOR, HOUSE & HOME MEDIA
Working directly with the Publisher, I spearheaded the copy, tone and packaging for all House & Home products, including the print magazine, houseandhome.com, social channels, tablet and Apple News, as well as collaborating with the sales team on content initiatives. I managed a team that worked across both print and digital.
2005 to 2012
EDITOR-IN-CHIEF, TOTEM CUSTOM COMMUNICATIONS
Starting as a Managing Editor, I worked my way up to Editor-in-Chief at Canada's biggest custom content agency. I pitched, commissioned and edited content for lifestyle clients including Home Depot, Century 21 Real Estate, Aeroplan, Mazda Cars and Sea Island Resorts. Highlights include launching Aeroplan Arrival, a travel magazine distributed to 300,000+ frequently flying Aeroplan Members across Canada, and At Home with Century 21, a bimonthly design and decor magazine distributed to 300,000+ homeowners across the US. I also helped to launch websites for my clients, gave frequent presentations and managed a large team.
2003-2005
COPY CHIEF, NORTHSTAR PUBLISHING
Worked as copy chief and editor on all the titles for this boutique agency in London, including magazines for clothing retailer Fat Face, Mazda, British American Racing, Watches of Switzerland, Goodwood Festival of Speed and the Goodwood Revival. I also implemented a new production schedule system and transformed their client approval process.